What is the Search Network?

The Search Network is the part of Google Ads where ads appear for search queries, on Google Search and on Google’s search partner sites. You advertise on keywords and your ad can show when a search matches. Search campaigns with responsive search ads are the best-known campaign type in the Search Network.

Why is the Search Network important?

Active demand: people are already looking for your product or service.
Control through keywords: keywords and negative keywords decide which searches you take part in.
Clear intent: a search shows what someone is looking for.

Examples of the Search Network

A plumber shows an ad for the search “boiler breakdown”.
A sporting goods store advertises on “buy yoga mat”.
A B2B software company advertises on “crm for small businesses”.

How do you use the Search Network?

Create a search campaign with keywords per theme, add responsive search ads and assets, and exclude searches that do not fit with negative keywords. Check the search terms report regularly to see whether the queries make sense. More about Google Ads campaigns.

Search Network