Google Premier Partner
Meta Business PartnerWhat are price assets?
Price assets are assets that show a range of products or services with prices with a Google Ads ad, each with its own title, description and link to the matching page. They appear as cards that people can swipe through. Google shows them when it expects them to improve performance.
Why are price assets important?
- Transparency: people see roughly what it costs in advance and click more selectively.
- Better leads: someone who accepts the price is more likely to click with buying intent.
- Direct route: each card leads to the right page.
Examples of price assets
- An installer shows “Maintenance Visit, From €99” with a link to the maintenance page.
- A B2B software company shows the plans Start, Growth and Pro with a monthly price.
- A photographer shows three photo packages with a starting price.
How do you use price assets?
Add at least three items with current prices and make the price qualifier, such as “from”, match the page. Update the asset as soon as prices change, because mismatched prices can lead to disapproval. See also Google Ads for building ads.