Google Premier Partner
Meta Business PartnerWhat is a Google update?
A Google update is a change to the systems Google uses to compile and rank search results. Google adjusts its search engine continuously, but only announces the larger changes, such as core updates and spam updates. The effects range from unnoticeable to a sharp rise or fall in your rankings.
Why is a Google update important?
- Fluctuating traffic: your organic traffic can change after an update.
- A shift in what works: updates fine-tune what Google sees as good content.
- Context for a drop: you can compare a drop with the date of an update.
Examples of a Google update
- A core update that adjusts the ranking systems broadly.
- A spam update that targets spam such as bought links and thin pages.
- A small daily tweak that nobody notices.
How do you handle a Google update?
Follow the Google Search Status Dashboard and compare your traffic in Search Console before and after the rollout. Wait until the rollout is complete before changing anything. Keep working on content and a technically healthy site, because that is the best preparation. Read more about our approach in SEO.