Rel="ugc"

What is rel="ugc"?

rel="ugc" is a value of the rel attribute on a link, used to show that the link sits in content that users posted themselves. UGC stands for user-generated content, such as comments, forum posts and reviews. Google introduced the value in 2019 as a hint for search engines.

Why is rel="ugc" important?

• Control over links: you do not automatically endorse whatever others post on your site.
• Less spam: it makes spam links in comments less attractive.
• A clear hint: search engines know that you did not select the link yourself.

Examples of rel="ugc"

• <a href="https://example.com" rel="ugc">example</a>
• A link in a comment below a blog article
• A link in a forum post or review

How do you use rel="ugc"?

Most CMSs and forum software add the attribute to comments automatically. Check this in your system’s settings, or add rel="ugc" by hand. Read more about link building.