Sitelink assets

What are sitelink assets?

Sitelink assets are extra links below your Google Ads ad that lead to other pages on your website, for example a contact page, pricing page or product category. Each sitelink has its own title, optional description lines and its own final URL. Google shows them when it expects them to improve performance.

Why are sitelink assets important?

• More choice: visitors land straight on the page that fits their question.
• More space: your ad stands out more among the search results.
• Extra information: you show what else you offer without filling your headlines.

Examples of sitelink assets

• A sporting goods store: “Women”, “Men”, “Sale” and “Returns”.
• A B2B software company: “Pricing”, “Request a Demo” and “Case Studies”.
• An installer: “Request a Quote”, “Emergency Service” and “Service Area”.

How do you use sitelink assets?

Create several sitelinks and give each a short, clear title with a matching final URL. Add description lines and avoid links that only point to the homepage. Check in reporting which sitelinks get clicks and replace the rest. Start with your Google Ads campaigns.