Google Premier Partner
Meta Business PartnerWhat are YouTube Ads?
YouTube Ads are ads that you show on YouTube and manage through Google Ads. Common formats are skippable in-stream, non-skippable in-stream, bumper and Shorts ads. You run them through Demand Gen or video campaigns and choose audiences based on interests or your own data.
Why are YouTube Ads important?
- Video reach: you reach people on a platform where they actively watch videos.
- Audiences: you target interests or your own data, such as visitors and customers.
- Measurable: you see views, clicks and conversions.
Examples of YouTube Ads
- A short bumper announces a sale of a sporting goods store.
- A skippable in-stream ad shows a demo of a B2B software company.
- A Shorts ad shows a new product in vertical video.
How do you use YouTube Ads?
Make a video whose message is clear in the first seconds, choose a format that fits your goal and target a defined audience. Measure conversions as well as views and exclude unsuitable placements. More under Google Ads campaigns.