Microsoft Advertising (Bing Ads)

What is Microsoft Advertising (Bing Ads)?

Microsoft Advertising (Bing Ads) is Microsoft’s advertising platform for showing ads on Bing and with partners, including Yahoo and DuckDuckGo, and across the Microsoft network. It works much like Google Ads, but settings, features and audiences are not identical. You can import campaigns from Google Ads.

Why is Microsoft Advertising (Bing Ads) important?

• Extra reach: you reach people who search on Bing and with its partners.
• Quick start: the import feature brings over campaigns from Google Ads.
• Extra targeting: you can target by LinkedIn profile data, which suits B2B.

Examples of Microsoft Advertising (Bing Ads)

• A B2B software company targets job function or industry through LinkedIn profile targeting.
• A sporting goods store imports its search campaigns from Google Ads.
• A plumber uses the same keywords on Bing as well.

How do you use Microsoft Advertising (Bing Ads)?

Import existing Google Ads campaigns and then check what came across: budget, bid strategy, location and keywords. Judge the results separately from Google. More about Microsoft Advertising.