Google Premier Partner
Meta Business PartnerWhat is a video campaign?
A video campaign is a Google Ads campaign for showing video ads, mainly on YouTube. You choose a goal, an audience and a format, such as skippable in-stream, non-skippable in-stream, bumper or Shorts. Video campaigns suit building awareness and consideration best.
Why is a video campaign important?
- Sight and sound: you tell a story that is hard to get across in text.
- Reach: you reach people on a platform where they watch videos.
- Brand building: people get to know your brand before they search.
Examples of a video campaign
- A skippable in-stream ad of 30 seconds shows a plumber replacing a boiler.
- A sporting goods store runs a short bumper for a sale.
- A B2B software company shows a demo as a Shorts ad.
How do you use a video campaign?
Make a short video whose message is clear in the first seconds, choose a goal and audience, and exclude unsuitable placements. Want conversions from video? Google has converted video action campaigns to Demand Gen. See Google Ads campaigns.