Google Premier Partner
Meta Business PartnerWhat is an app campaign?
An app campaign is a Google Ads campaign that promotes a mobile app, for example to get installs or in-app actions. Google assembles the ads from the assets you supply, such as text, images and video, and shows them across Search, Google Play, YouTube and the Display Network, among others.
Why is an app campaign important?
- One campaign, several places: you do not need to build a campaign per channel.
- Automated: Google combines your assets into ads.
- Goal-focused: you steer on installs or on an action in the app.
Examples of an app campaign
- A fitness app steers on new installs.
- A delivery app steers on the first order placed in the app.
- An accounting app for entrepreneurs steers on sign-ups.
How do you set up an app campaign?
Link your app to Google Ads, choose installs or an in-app action as the goal and supply a varied set of assets. Measure the actions in your app well, so Google can steer on what really has value. See Google Ads campaigns.