Google Premier Partner, 8 years running
Advertising on Bing and the Microsoft network: an often underrated channel with an affluent audience, less competition and typically a lower CPC. We extract returns you miss with Google alone.
Lower CPC · less competition
We determine where Microsoft Advertising adds value for you and, where useful, import your existing Google Ads structure. We then optimise it specifically for the Bing network.
That way you benefit quickly from an extra channel without having to start from scratch.
Why Microsoft Ads
The Bing audience is on average older, more business-oriented and more affluent. We tune keywords, bids and ad copy accordingly, supported by AI-driven optimisation.
For webshops and B2B we like to combine this with LinkedIn advertising to cover the business audience broadly.
Why MarketingConcurrent
We track everything and optimise continuously on ROAS, CPA and revenue. Your dedicated strategist reviews the results and opportunities regularly, easily reachable by phone and WhatsApp.
We tackle better landing pages together with CRO, so you get more out of the same traffic.
View our casesBecause fewer businesses advertise on Bing, competition and therefore the click price are often lower than on Google. More conversions for the same budget.
The Microsoft network attracts an audience that is on average older and more business-oriented, often with a higher disposable income. Interesting for B2B and premium products.
Part of your audience simply does not search via Google. With Microsoft Advertising you capture that group and expand your total market reach.
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Refined tracking, AI-driven bidding and early access to Google beta features, together good for 500% more revenue and a 500% higher ROAS since the start of our partnership.
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A multi-year partnership focused on sustainable, profitable growth rather than short-lived peaks. The result: 530% more revenue and a 380% higher ROAS since launch.
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Substantially increased the volume of leads via Google Ads and Meta and improved profitability with an 11% lower CPA. On top of that, several new countries were launched successfully.
Still have a question? Feel free to send us a message, we're happy to help.
Microsoft Advertising (formerly Bing Ads) lets you advertise on Bing and the wider Microsoft network, such as Outlook and partner sites. It works similarly to Google Ads, but reaches a different audience.
Bing has a substantial market share, especially on desktop and in the business market. Thanks to lower competition, the return per euro is often actually attractive. We assess up front whether it makes sense for your market.
Yes. We can import your existing Google Ads structure and then optimise it specifically for the Microsoft network, so you go live quickly without duplicating work.
Absolutely. We manage both channels from one team and one strategy, so budget, targeting and reporting align and you get maximum return everywhere.
An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.
Premier Partner, 8 years
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