contact@marketingconcurrent.nl Veenendaal · The Netherlands
Google Premier Partner, 8 years running
LinkedIn Ads

LinkedIn advertising.

The most powerful channel for B2B. On LinkedIn you target by role, sector, company size and seniority, so your ads reach exactly the right decision-makers.

Target by role, sector & company
Reach decision-makers directly
Ideal for B2B lead generation
From strategy to creative under one roof
Specialist managing LinkedIn campaigns for B2B at MarketingConcurrent B2B targeting on the decision-maker
TRUSTED BY B2B AND B2C COMPANIES
Our approach

From the right decision-maker
to a quality lead.

B2B purchases involve long journeys and multiple decision-makers. We build campaigns that reach the right people and warm them up.
Strategy and targeting for LinkedIn advertising
Precision targeting
01 Step 1

Strategy & precision targeting

We define who your ideal decision-maker is and build targeting by role, sector, company size and seniority. That way you reach precisely the people who decide on your purchase.

We often use LinkedIn as the engine for lead generation, combined with high-converting landing pages.

Why LinkedIn Ads
Content and ad formats on LinkedIn
Content that convinces
02 Step 2

Content that convinces

From lead gen forms to document and video ads: we choose the ad format that suits your funnel and produce the creative with our design and copy team.

Because B2B journeys are long, we build a sequence that warms up your audience step by step rather than asking for the order straight away.

Why MarketingConcurrent
Optimisation and follow-up of LinkedIn leads
Steering on lead quality
03 Step 3

Optimise & follow up

We steer on cost per quality lead, not on cheap clicks. We connect leads to your CRM so your sales team can follow up straight away.

For broader business coverage we regularly combine LinkedIn with Microsoft advertising.

View our cases
Why invest in LinkedIn Ads

Straight to the
decision-maker.

No other platform lets you target business characteristics so sharply. For B2B that makes LinkedIn often the most valuable advertising channel, despite the higher click price.
01
Unique targeting

By role
and company.

Target by job title, sector, company size and seniority. Nowhere else can you reach the decision-makers and influencers within your ideal customer so precisely.

02
Business context

The right
mindset.

On LinkedIn people are in work mode and open to business propositions. That makes the channel ideal for B2B services, software and high-value products.

03
Quality over volume

Leads that
matter.

A click is more expensive here, but lead quality is high. Combined with sharp lead generation you deliver your sales team opportunities that genuinely fit.

LinkedIn Ads with impact

Why MarketingConcurrent
for your LinkedIn Ads.

A team that understands B2B marketing: from sharp targeting and convincing content to lead follow-up in your CRM.
20+
Countries of experience
15+
In-house specialists
B2B
Specialism
Targeting by role, sector & company
Content & creative in-house
Steering on quality leads
CRM integration & follow-up
AI for targeting & content
Seamless alongside Microsoft Ads
Dedicated specialist, short lines via WhatsApp
No contracts, cancel monthly
Focus on cost per quality lead
FAQ

Frequently asked
questions.

Still have a question? Feel free to send us a message, we're happy to help.

Who is LinkedIn advertising suitable for?

Especially for B2B businesses: services, software and products with a business buyer. If you can describe your audience by role or sector, LinkedIn is often the sharpest channel.

Isn't LinkedIn expensive?

The click price is higher than on other channels, but that is offset by the lead quality and the value of a B2B deal. We steer on cost per quality lead, so it stays profitable.

Can you connect leads to our CRM?

Yes. We have leads flow automatically into your CRM and, where wanted, use marketing automation for follow-up, so no enquiry slips through the cracks. See also our lead generation.

Do you make the content too?

Absolutely. Our copy and design team make the ads, from lead gen forms to document and video ads, tailored to each stage of the funnel.

Meet the team

The people behind your growth.

Stefan Angelique Arjan Damien Dhieradj Eli Erik Patrick Jeroen Milan Noah Ruben Sander Simone Meet the whole team
Let's meet!

Book your
strategy call.

An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.

  • Exchange ideas with a senior strategist
  • Over coffee at our office, online or by phone
  • Personal advice, tailored to your situation, business and market
  • Advice on how AI as a lever can be used
Arjan van Veenendaal
You speak directly with a senior strategist
No account manager or sales funnel, but someone who understands your numbers.
★★★★★ 4,5 on Trustpilot B2B & B2C Premier Partner, 8 years
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