By role
and company.
Target by job title, sector, company size and seniority. Nowhere else can you reach the decision-makers and influencers within your ideal customer so precisely.
The most powerful channel for B2B. On LinkedIn you target by role, sector, company size and seniority, so your ads reach exactly the right decision-makers.
B2B targeting on the decision-maker

We define who your ideal decision-maker is and build targeting by role, sector, company size and seniority. That way you reach precisely the people who decide on your purchase.
We often use LinkedIn as the engine for lead generation, combined with high-converting landing pages.
Why LinkedIn Ads
From lead gen forms to document and video ads: we choose the ad format that suits your funnel and produce the creative with our design and copy team.
Because B2B journeys are long, we build a sequence that warms up your audience step by step rather than asking for the order straight away.
Why MarketingConcurrent
We steer on cost per quality lead, not on cheap clicks. We connect leads to your CRM so your sales team can follow up straight away.
For broader business coverage we regularly combine LinkedIn with Microsoft advertising.
View our casesTarget by job title, sector, company size and seniority. Nowhere else can you reach the decision-makers and influencers within your ideal customer so precisely.
On LinkedIn people are in work mode and open to business propositions. That makes the channel ideal for B2B services, software and high-value products.
A click is more expensive here, but lead quality is high. Combined with sharp lead generation you deliver your sales team opportunities that genuinely fit.
Still have a question? Feel free to send us a message, we're happy to help.
Especially for B2B businesses: services, software and products with a business buyer. If you can describe your audience by role or sector, LinkedIn is often the sharpest channel.
The click price is higher than on other channels, but that is offset by the lead quality and the value of a B2B deal. We steer on cost per quality lead, so it stays profitable.
Yes. We have leads flow automatically into your CRM and, where wanted, use marketing automation for follow-up, so no enquiry slips through the cracks. See also our lead generation.
Absolutely. Our copy and design team make the ads, from lead gen forms to document and video ads, tailored to each stage of the funnel.
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