What is page experience?

Page experience is the collective term for signals that show how visitors experience a page, such as Core Web Vitals, a secure HTTPS connection, good mobile display and the absence of intrusive pop-ups. Google does not use it as a single score, but bases its rankings on a mix of signals that fit this idea.

Why is page experience important?

Happier visitors: a fast, stable page keeps people on your site for longer.
Better conversion: less annoyance means a higher chance of an enquiry or purchase.
Soft ranking benefits: Google sees it as a complement to good content, not a replacement for it.

Examples of page experience

A page that loads quickly and does not jump around
A website that is secure through HTTPS
A mobile page without a full-screen pop-up

How do you improve page experience?

Measure your pages with PageSpeed Insights and the Core Web Vitals report in Search Console, and fix the biggest bottlenecks: heavy images, slow scripts and intrusive pop-ups. Test on a phone. Read more under technical SEO.

Page experience