Google Premier Partner
Meta Business PartnerWhat is RankBrain?
RankBrain is a machine learning system that Google announced in 2015 and that forms part of its search algorithm. It helps Google understand search queries, especially new or unusual phrasings, and to work out which results match the searcher’s intent.
Why is RankBrain important?
- Meaning over words: Google looks at what someone means, not only at the literal keywords.
- Natural writing: you do not need to repeat exact keyword combinations.
- Search intent: pages that really answer the question fit better with how Google searches.
Examples of RankBrain
- A searcher types “why does my cup go cold” and gets results about heat retention in a mug
- A brand-new question nobody asked before is still matched to the right pages
- A query with a spelling mistake still returns the intended results
How do you deal with RankBrain?
You cannot optimize directly for RankBrain. Write clear texts that fully answer the searcher’s question, and use natural language and related terms. Read more under SEO.