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SEO

WordPress SEO

Definition in short: The measures that make a WordPress website easier to find in search engines.

What is WordPress SEO?

WordPress SEO is the set of measures that make a website built on WordPress easier to find in search engines. It covers settings such as the permalink structure, an SEO plugin for titles and sitemaps, fast hosting and good content. WordPress is a solid base for this, but it is not optimised automatically.

Why is WordPress SEO important?

  • A lot is built in: WordPress produces cleanly structured pages and is flexible to set up.
  • Plugins save work: you manage titles, meta descriptions and a sitemap without code.
  • Avoid the pitfalls: slow themes, too many plugins and an accidentally blocked site cost you rankings.

Examples of WordPress SEO

  • Setting permalinks to “Post name” so URLs are readable
  • Using an SEO plugin such as Yoast SEO or Rank Math for titles and sitemap
  • Checking that the Discourage search engines from indexing this site setting is switched off

How do you do WordPress SEO?

Start by setting up permalinks and an SEO plugin properly, choose a fast theme and limit your plugins to what you really need. Then write a unique title and meta description for each page (WordPress).