Google Premier Partner
Meta Business PartnerWhat is the absolute top impression rate?
The absolute top impression rate is the percentage of your impressions where your ad was the very first ad above the organic search results. It is stricter than the regular top impression rate, which counts every ad position above the organic results.
Why is the absolute top impression rate important?
- Maximum visibility: the top ad gets the most attention.
- Strategic steering: for brand searches or key keywords, position 1 can be the goal.
- Cost awareness: the top spot can cost more per click.
Examples of the absolute top impression rate
- 300 of your 1,000 impressions appeared as the first ad: a rate of 30 percent.
- A brand campaign has a high rate, because competitors bid less on your name.
- A campaign has a high top impression rate but a low absolute rate: you often appear at the top, but rarely as the first ad.
How do you use the absolute top impression rate?
Decide per campaign whether the first spot is really needed. For your brand name or your best keywords it can be, for other keywords a lower position is often cheaper. Review the numbers together with conversions and costs, for example in Google Ads reporting.