Google Premier Partner
Meta Business PartnerWhat are offline conversions?
Offline conversions are results that happen outside your website, such as a signed quote, a closed sale or an in-store purchase, which you send back to Google Ads. You import them from your CRM or point of sale, linked to the click through the GCLID or through enhanced conversions for leads.
Why are offline conversions important?
- Real revenue instead of enquiries: Google learns which clicks lead to a customer, not just to a form.
- Quality over quantity: you optimize for leads that actually buy.
- Insight into the whole journey: you see which campaigns contribute to revenue that only arrives weeks later.
Examples of offline conversions
- A B2B software company imports the leads that became customers every week.
- An installer tells Google Ads which quotes were accepted, with the job value.
- A form stores the GCLID in a hidden field, so the CRM can send it back later.
How do you use offline conversions?
Store the GCLID with every enquiry in your CRM, or work with enhanced conversions for leads. Export won deals with date and value and import them into Google Ads regularly, manually or automatically. That keeps the data current. For support with the connection, see analytics and dashboards.