What is SEO copywriting?

SEO copywriting is writing copy that both persuades readers and gets found in search engines. The copywriter combines keyword research with a clear structure and an engaging style, so the text is relevant to searchers and prompts visitors to take action, such as calling, ordering or requesting a quote.

Why is SEO copywriting important?

Findable and persuasive: being found achieves nothing if the text doesn’t lead to action.
More clicks: a strong title and meta description can win more visitors from the same position.
A consistent message: you keep tone of voice and keywords in balance.

Examples of SEO copywriting

A title that combines keyword and benefit: “Solar panels in Leeds: free advice and a fixed price”
An H1 and intro that answer the search question straight away
A meta description that ends with a clear call to action

How do you use SEO copywriting?

Start with the keyword and the search intent, then write for the reader and use the keyword naturally in the title, heading and first paragraph. Keep sentences short, use subheadings and end with a clear next step. If a sentence sounds forced, there is too much keyword in it. See copywriting.

SEO copywriting