Domain Rating

What is Domain Rating?

Domain Rating (DR) is a score from 0 to 100 from Ahrefs that shows the strength of a website’s backlink profile. The score mainly takes into account the number of unique domains that link to you and the strength of those domains. It is an Ahrefs metric, not a Google factor.

Why is Domain Rating important?

• A link profile in one number: useful for quickly comparing the authority of sites.
• Prospecting: it helps you pick suitable sites for link building.
• No ranking guarantee: a high DR says nothing about the quality of your content or your rankings.

Examples of Domain Rating

• A B2B service provider with DR 25 benchmarks itself against competitors with DR 40 and DR 55.
• An online store goes for a link from an industry site with DR 60 rather than an unknown site with DR 5.
• An agency tracks a client’s DR monthly as an indicator of progress.

How do you use Domain Rating?

Look up your domain in Ahrefs and use DR as a benchmark alongside organic traffic and rankings. You raise the score by earning relevant backlinks from strong, trustworthy sites through link building.