What is an SEO title?

An SEO title is the title of a web page, set in the HTML as the title tag, which usually appears as the blue headline in search results. It tells search engines and visitors what the page is about. Google may rewrite the displayed title if it doesn’t fit the page or the search query well.

Why is an SEO title important?

First impression: the title is the first thing people see of your page in the search results.
Relevance signal: a title containing the main topic helps Google understand the page.
Click behavior: a clear title can draw more visitors to your page.

Examples of an SEO title

<title>SEO Audit Services | Example Online Marketing</title>
Online store: “Buy Women’s Running Shoes | Free Returns”
Local: “Plumber in Leeds | Available 24 Hours”

How do you write an SEO title?

Put the main keyword first, keep the title under 60 characters so it isn’t cut off, and give every page its own title. Add your brand name at the end if you like. A title that fits the content gives Google less reason to rewrite it. See on-page SEO.

SEO title